More than 30 years of turning market entry into market leadership.

About Bryan

SENIOR CONSULTANT & ADVISOR

Strategic growth navigator

With over 30 years of experience in logistics and market strategy, Bryan Moulds has a proven track record of leading businesses to success across the Middle East. His expertise spans from global market integration to tailored solutions for local market entry, making him a trusted partner for companies aiming to thrive in the region.

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Leadership & Strategic Vision

With over 30 years in the industry, Bryan has held key leadership roles at FedEx and TNT, where he led the Middle East region with significant enhancements to road & air networks and Sales & Marketing performance outputs. He managed divisional integration programs for Asia and MEA and managed the FedEx-TNT post-acquisition integration in 38 countries, streamlining operations and unifying corporate culture. Bryan’s leadership is marked by his ability to drive large-scale transformations that improve business performance and customer satisfaction.

  • Global Integration: Successfully unified TNT’s salesforce across three continents.

  • Cross-Border Leadership: Oversaw operations across Europe, the Middle East, and Africa.

  • Mergers & Acquisitions: Led the seamless integration of FedEx and TNT in 38 countries.

  • Operational Excellence: Consistently delivered projects that enhanced efficiency and customer satisfaction. The design, build and rollout of a semi-automated freight sales process in 12 countries substantially increased freight enquiry wins.

Award winning performance

Bryan’s career is highlighted by awards like the TNT Outstanding Contributor Award and the FedEx Bravo Zulu, recognizing his exceptional leadership and performance. These accolades reflect his ability to achieve significant business results in senior leadership positions, whether through enhancing operational efficiency, expanding market share, or improving customer experience. Bryan’s award-winning performance is a testament to his commitment to excellence in every aspect of his work.

  • TNT Outstanding Contributor Award: Honored for significant contributions to business success.

  • FedEx Bravo Zulu: Recognized for outstanding leadership and exceptional performance.

  • Performance-Driven: Consistently delivered measurable business results across various initiatives.

  • Customer-Centric: Improved customer experience through innovative and effective strategies.

Market Expertise & Regional Insight

Bryan’s deep expertise in the Middle Eastern market has been pivotal in expanding the regional presence of major companies. As Regional General Manager for TNT & FedEx, he developed market entry strategies that significantly boosted operations across the GCC. His thorough understanding of local regulations and consumer behaviors has enabled successful market entry, brand distribution, and e-commerce strategies, ensuring that businesses thrive in the region’s complex markets.

  • GCC Market Entry: Developed successful strategies that increased TNT’s presence across the GCC.

  • Sustainable Growth: Navigated complex local regulations to facilitate smooth market entry.

  • Consumer Insight: Leveraged deep understanding of regional consumer behavior to drive growth.

  • Tailored Solutions: Created customized strategies for brand distribution and e-commerce success.

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